For those of you yet to hear about TheNewIceAge.com and missed the giant ice wall containing vegetables that was erected at London’s Southbank Centre here is a brief overview of the new campaign to your get thoughts flowing on frozen foods. Perhaps at this time of year you aren’t keen on conjuring chilly thoughts but by doing just that you can reduce those toe and finger numbing trips to the supermarket.
The Frozen Food Federation has begun a new campaign TheNewIceAge.com to illustrate just how ‘convenient, beneficial and healthy’ frozen food can be. There are a whole host of advantages and by buying frozen food you instantly have fresh food available to you any day of the week meaning less time traipsing to the supermarket to get your daily evening meals. But why a giant ice wall to launch this interesting campaign? Well, symbolism is everything and the giant ice wall illustrates the many facets that the campaign is endeavoring to promote. The fruit, vegetables and seafood that were incased in the ice demonstrated the quality and freshness of frozen foods with the concept that you could strip away the ice and have instant fresh food. For those of you wishing to find out more and learn how frozen food can enhance your life click here.
Now don't go trying to preserve your favourite snack by sticking it in the ICEHOTEL...it just isn't the same!
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